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Why Is There Conflicting Advice Surrounding Social Media Marketing?

2 . 12 . 2023

Social media has become an essential tool for businesses to reach their target audience and promote their brand. However, with so many platforms, strategies, and tactics, it can be difficult to know what to do when it comes to social media marketing. From one expert claiming that a certain strategy is the best way to boost engagement, to another saying the opposite, it’s easy to feel overwhelmed and confused. So, why is there conflicting advice surrounding social media marketing? Let’s find out.

The ever-evolving landscape of social media

One of the main reasons why there is conflicting advice in the world of social media marketing is because the landscape of social media is always changing. New platforms are popping up, algorithms are being updated, and consumer behavior is evolving. This means that what worked last year may not work this year, and the advice that was once considered gospel may now be outdated. This constant state of flux can make it difficult to keep up and know what the best strategy is.

If you are working with a VA (Virtual Assistant) or Social Media Manager that doesn’t keep up with the latest changes you might be falling behind in your social media efforts. This can get seriously costly over time and start to bring you less and less ROI.

Different objectives and target audiences

Another reason for conflicting advice is the different objectives and target audiences of businesses. What works for one business may not work for another, as each business has its own unique goals, target audience, and brand voice. For example, a B2B company may find more success with LinkedIn advertising, while a B2C company may find more success on Instagram. The best social media marketing strategy for each business will depend on its specific goals and target audience.

If you’re wondering which platforms might work the best for your business and target audience check out our blog post,  “How to Find YOUR Audience on the RIGHT Platform”.

Not sure what your target audience is yet? No problem! Another great way to find your target audience is by using tools such as SEMrush Market Explorer. This tool will allow you to do competitor research and see what demographics your website is appealing to. You can also use this tool to tweak your content to appeal to a more niche audience.

Personal preferences and biases

Just like with any other field, social media marketing experts have their own personal preferences and biases, which can impact the advice they give. Some experts may prefer one platform over another, while others may have a certain approach to content creation that they believe works best. It’s important to keep in mind that not all advice is created equal and that it’s essential to consider the source and do your own research before implementing any strategy.

A good way to research a potential social media manager is by looking at their social media! Are they posting regularly? Do they have any engagement? If they can’t be successful for themselves, how can they be successful for you? Also, take time to research their reviews and case studies from past clients. This will give you more insight into what platforms and clients they work best with.

The importance of data and testing

Finally, conflicting advice in the world of social media marketing highlights the importance of data and testing. There is no one-size-fits-all approach to social media marketing, and the best way to determine what works for your business is to gather data and test different strategies. This means that you may have to try a few different tactics before finding what works best for your business.

In conclusion, conflicting advice surrounding social media marketing is a result of the ever-evolving landscape of social media, different objectives and target audiences, personal preferences and biases, and the importance of data and testing. The key is to keep an open mind, stay informed, and test different strategies to see what works best for your business.

If you need help with your social media, we’d love to be your trusted resource! Schedule your FREE discovery call today at the button below to get started.

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