In the vast and ever-evolving landscape of social media, small businesses more than ever before NEED to stand out by embracing creativity and authenticity. While the competition is fierce, there are unique strategies that can catapult your brand to success. In this blog post, we’ll explore 13 distinctive tips to unleash social media success for your small business.
First things first, when social media was originally created it was NOT made for businesses to constantly promote their latest offer or sales. It was made for people to be social with each other in a new and fun way.
It’s time to pull back the curtain and let your audience see the human side of your business.
Share behind-the-scenes glimpses of your workspace, the people behind your brand, and the day-to-day operations. Authenticity builds trust, and showing the real faces and stories behind your business makes you relatable.
Your employees are the heart of your business. Showcase their personalities and contributions through employee spotlights. This not only humanizes your brand but also helps your audience connect with the people who make your business tick. And of course birthdays are always an easy and fun way to celebrate your employees, so give them a shout out on their birthday!
Create and promote your own unique and unconventional hashtags. This not only sets your brand apart but can also encourage user-generated content. It could be a quirky slogan, a play on words, or something that encapsulates the spirit of your business. Remember if you use the same hashtags that everyone else is using, yes you may show up more often but you will also be in a sea of other similar businesses all competing for the same eyeballs.
Engage your audience by creating challenges that encourage user-generated content. Whether it’s a photo challenge, a creative task, or a testimonial sharing initiative, user-generated content is a powerful way to involve your community in your brand narrative. Remember the more people engage with your brand and content, the more visible you will be to their friends and other people outside of your immediate network.
When it comes to social media success, not every post has to have a sale or offer attached to it. It’s good to create a variety of content on your page including educational content that creates aha moments. Offer value to your audience by sharing bite-sized tutorials or quick tips related to your industry. Whether it’s a DIY tutorial, a life hack, or a product demonstration, providing valuable information positions your brand as an authority and keeps your audience engaged.
Leverage the trend of short-form video content through Instagram Reels. Use this feature to tell stories, showcase products in action, or create entertaining content that aligns with your brand. Reels can be a dynamic way to connect with a younger audience and add a touch of creativity to your content. And don’t forget, you can also post this content to YouTube Shorts and on TikTok which allows you to reach much larger audiences than just Instagram alone.
We all need a sounding board right? Why not make your customers your board of directors! Involve your audience in decision-making processes by using polls. Whether it’s about choosing the next product color, deciding on a new feature, or selecting the theme for an upcoming event, polls make your audience feel valued and engaged. And of course, like we said before engagement is KEY to reach on social media.
Inject variety into your content calendar with themed days or takeovers. For example, you could have “Motivation Monday” (I like to use “Marketing Monday”) or a day where a team member takes over your account to share their perspective. Themed content keeps your social media exciting and fresh.
Create anticipation and buzz around your brand by offering sneak peeks and teasers. Whether it’s an upcoming product launch, an event, or a big announcement, sharing snippets of what’s to come builds excitement and keeps your audience eagerly waiting for your next move.
Don’t let your great content go to waste. Repurpose longer-form content into bite-sized pieces for social media. This could be a quote graphic from a blog post, a short snippet from a podcast, or a highlight from a video. Micro-content ensures that you’re maximizing the value of your larger assets. I’ll give you a personal example which has saved me TONS of time in my social media content.
Each month I create a long form blog post (guess what, you’re reading it right now!) Then that blog post acts as my video script for a long form video for YouTube. I also use the blog content for additional posts on my social media pages. From that long form video I create 60 second or less reels to post on all my platforms.
A great tool to slicing and dicing your content using AI is Vidyo.ai. It uses the power of AI to help you identify the best snippets from your video and it even adds the captions for you!
When I batch this process together I can create an entire month of content in only a few short hours. Feel free to steal my method and add your own spin to it. Now that’s social media success!
In today’s market collaboration over competition is the name of the game. Collaborate with other small businesses, influencers, or even your audience to create collaborative content. This could be a joint event, a co-created product, or a shared initiative. Collaborations expand your reach and introduce your brand to new audiences.
Make use of interactive features in your stories, such as polls, quizzes, and sliders. These not only boost engagement but also provide valuable insights into your audience’s preferences and opinions.
While visual consistency is crucial for brand recognition, don’t be afraid to add a twist now and then. This could be experimenting with a different color scheme for a campaign or incorporating a unique visual element that stands out from your usual content. Keeping it fresh is important so your audience doesn’t become numb to your content.
Social media success for small businesses isn’t just about posting regularly; it’s about creating content that resonates with your audience. By embracing authenticity, creativity, and engagement, you can carve out a unique space for your brand in the social media landscape. Experiment with these tips, listen to your audience, and keep evolving your strategy to unleash the full potential of your small business on social media.
And if you need help, we’re here for you! Schedule your FREE discovery call today here.