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How to Save Time on Social Media

6 . 13 . 2018

Ah social media, some of us business owners love it! Others… it’s the bane of our existence. No matter what side of the fence you are on with social media, you know all too well that it can be a time-consuming endeavor. But it definitely doesn’t have to be! Here are some tips to help you save time on social media.

Create all your social media content in advanced

There are a lot of business owners who like to post on the fly. Personally, I’m not one of those people. Taking 15 minutes out of your day to curate a post, create a graphic and then post doesn’t seem like a lot. But if you do the math it actually takes you more time to do that than to create all your posts at once when your brain is 100% focused on your social media.

For example each month I write one blog post (like this one!) and create multiple social media posts to advertise it. This literally takes me an hour MAX. Then I have plenty of content to share throughout the month without having to think about it each day I post. I typically post twice per week so this actually saves me an entire hour of time!

Create a social media strategy

I like to create a strategy for the content I post on my social media. Beyond writing and sharing a blog post each month, I like to share my most recent work. Having this strategy in mind saves me a lot of time when I create my posts because I already know exactly what I want to share.

Your strategy doesn’t have to be detailed by any means, but having a basic outline of the kinds of posts you want to share will keep you on track when creating your content.

Schedule your posts in advanced

If you’re anything like me, unless you block time into your calendar you are not going to remember to post on social media every day. I am a huge fan of social media scheduling software. There are quite a few options out there but some of the big players are HootSuite, Buffer, and MavSocial. Each of these is fairly similar but some may have different platforms that you’d prefer for free.

Social media scheduling software allows you to schedule all your posts on all your platforms far in advance so you can schedule it and forget it. Well not really, you should still monitor your pages for comments and messages but other than that you won’t have to worry about remembering to post or create content each day. And let’s face it sometimes I’m just not in the mood to post on social media! So having your content already created and scheduling in advance can save you a huge headache as well as keep you consistent.


Hopefully, these tips helped you speed up your social media process!

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