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What is Email Automation and How to use it for Your Business

1 . 19 . 2018

Email marketing is one aspect of digital marketing that has been in existence for years. As a business owner, it is common to reach out to your customers through emails. However, the manual way of handling this process is quite cumbersome. Obviously, you don’t have time to deal with sending customers one email at a time. This is where email automation comes in.

In email automation, a business uses special software to keep in touch with the customers through emails. You can use this software to send out messages to your target recipients at a designated time with a hands-off approach.

How to use Email automation in your business

Every business that intends to survive the stiff competition in the digital sphere needs to include email automation in its marketing strategy. Here are some of the ways that you can use email automation to boost the growth of your business.

For lead generation

There’s no doubt that many businesses depend on emails to nurture their leads. This is because this method is the easiest way to keep you in touch with an individual prospective customer. Email automation boosts the process of lead generation. It helps you to stay in contact with potential customers based on their different characteristics.

Traditional methods of handling emails have glaring loopholes, especially when it comes to nurturing leads. They are not consistent, and you may easily forget to contact your prospects. Another problem is that they are prone to errors which can make you look unprofessional. An automated system is designed to send a series of messages which can build a relationship with your prospective customers and entice them to buy your products or services.

Helps you to keep in touch with existing customers

As much as you would like to bring new customers to your business, ignoring the existing ones is one of the biggest impediments to your business. Apart from coming back to buy from you, they can be an excellent source of referrals when they inform other people about your business.

Through email automation, you can remind your customers of your existence. Just because you served them once doesn’t mean that you are always on their mind. Keep in mind that your competitors are also doing all they can to woo some of your customers to their side. Email automation can also help you tell your current customers about your new products or improvements you have made to older products.

Why you should use email automation

Saves Time

As a business, you have limited time on your hands. You have to juggle between producing goods, dealing with the suppliers, managing your employees, managing the finances among many other activities. Managing one email after another may take a toll on your time and hinder you from putting adequate efforts into other business activities.

Email automation can help you solve the time management issue. Through this method, you will be able to contact several customers at a time, and at the end of the day, you will be able to focus on more important tasks for your business.

Creates a preemptive vetting process

Are you tired of dealing with a directionless marketing process, consider using email automation. It helps you to reach the right people at the right time. Automation software has several features that can help you vet who is really interested in your products. You can segment the recipients based on their location, age, gender and even time that they should receive emails. This means that you can choose a specific group of recipients that are likely to take action after reading your messages while also allowing prospective customers take action on their own. Manual email management doesn’t allow you to vet or segment your recipients based on their specifications. And you could be wasting time emailing leads that just aren’t interested.

Builds a personal relationship

Email automation can help your brand create a personal relationship with your customers. Think of what happens when you are consistently communicating with another person. A strong connection develops between the two of you. The same applies to email automation. You will stick in the minds of your recipients or customers, and they will always come to you every time they will need your services.

Email marketing is not just about sending hundreds of emails; it is about creating a deep connection with them. Email automation can help to strengthen the bond with your customers and lead to high conversion rates. Contact us today so that we help you to get started with fool-proof email automation campaign.

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