Lead generation, for some it’s easy to create a fully rounded and curated sales funnel. But for others, it can be tricky to decide what to do. If you ever struggle to figure out a good incentive for your next sales funnel, check out these 5 quick and easy incentive ideas to generate leads.
Who doesn’t like a good discount right? I know I do, and what an easy way to create an incentive for someone to hand over their name and email address to your newsletter list. This incentive can work for all industries whether you have an e-commerce store, an online course or offer a service. A discount code is probably the quickest way to open the door of communication with potential new leads.
Worksheets are a fantastic way to get the ball rolling with potential leads. Not only do they get a nice piece of educational material they get to interact with your brand on a more personal level. For example, let’s say you are a professional organizer. You could offer a free checklist on how to purge and organize unwanted items to donate to charity. This free piece of content will not only educate potential clients on what the first steps are, but it also opens the door for questions or a potential new customer if they still find themselves overwhelmed. This concept can work for a LOT of industries.
Staying on the educational track, videos and webinars are one of the best ways to incentivize people to sign up for your newsletter. Videos do take a little more time to curate and produce but with software like PowerPoint and ZOOM it can be easy to create and record your webinar and have it available as a replay for someone to watch without you having to conduct a live webinar. Definitely don’t give away your secret sauce though! Make sure you only give enough information to entice someone to want to learn more.
Again, who doesn’t love free stuff? Sweepstakes and giveaways can grow your list very quickly. But BEWARE, this type of incentive is prone to getting a lot of spam entries that aren’t actually interested in you, but only want your prize. A good way to prevent this is to offer a prize that’s related to your business instead of something generic. For example, let’s say you sell essential oils. A good prize would be a gift box of popular essential oils and a diffuser. It sticks to your brand and what you sell and you’ll be getting people that are actually interested in your product. A common “bad” prize is something like a gift card or iPad. Those types of prizes only attract people interested in that prize and not your product.
Education is key to creating trust. An emailed education series can be just the trick to not only get lead contact information but also create customers in the process. Curate 5-10 emails with valuable content related to your product or business and have them automatically emailed to any new subscribers. These emails can be anything from a mini-course to weekly tips or even how-tos. It’s very quick and easy to create an automated drip campaign through free software such as MailChimp once you come up with an idea that suits your business.
There you have it! 5 Quick and easy incentive ideas for your next lead generation campaign. If you still need help creating an awesome incentive, we’re here to help. Fill out the form below to contact us for your next campaign.